General Searches Tutorial - Swoopa<\/title>\n <style>\n .swoopa-content {\n font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif !important;\n background-color: #1a1a1a !important;\n color: #ffffff !important;\n line-height: 1.6;\n -webkit-font-smoothing: antialiased;\n -moz-osx-font-smoothing: grayscale;\n max-width: 100vw !important;\n margin: 0 !important;\n margin-top: -20px !important;\n padding: 0 !important;\n padding-top: 20px !important;\n width: 100vw !important;\n position: relative !important;\n left: 50% !important;\n right: 50% !important;\n margin-left: -50vw !important;\n margin-right: -50vw !important;\n }\n\n \/* WordPress style override helpers *\/\n .swoopa-content * {\n box-sizing: border-box !important;\n }\n\n \/* Header section *\/\n .header-section {\n text-align: center !important;\n padding: 0px 20px 20px !important;\n background-color: #1a1a1a !important;\n margin-top: 0 !important;\n }\n\n .header-label {\n 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!important;\n border-radius: 16px;\n padding: 32px 24px;\n margin-bottom: 24px;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.3);\n }\n\n .content-title {\n font-size: 22px !important;\n font-weight: 600 !important;\n color: #ffffff !important;\n margin-bottom: 16px !important;\n display: flex;\n align-items: center;\n gap: 10px;\n }\n\n .content-title::before {\n content: '';\n width: 4px;\n height: 24px;\n background: linear-gradient(180deg, #7B9FFF 0%, #5B7FDF 100%);\n border-radius: 2px;\n }\n\n .content-text {\n font-size: 16px !important;\n line-height: 1.7 !important;\n color: #d0d0d0 !important;\n margin-bottom: 12px !important;\n }\n\n .content-text:last-child {\n margin-bottom: 0 !important;\n }\n\n .content-text strong {\n color: #ffffff !important;\n }\n\n .highlight-box {\n background: rgba(123, 159, 255, 0.1);\n border-left: 3px solid #7B9FFF;\n padding: 16px 20px;\n margin: 20px 0;\n border-radius: 8px;\n }\n\n .highlight-text {\n font-size: 15px !important;\n color: #e8e8e8 !important;\n font-style: italic !important;\n }\n\n \/* Key points list *\/\n .key-points {\n list-style: none;\n padding: 0;\n margin: 20px 0;\n }\n\n .key-points li {\n padding: 12px 0 12px 32px !important;\n position: relative;\n font-size: 15px !important;\n color: #d0d0d0 !important;\n line-height: 1.6 !important;\n }\n\n .key-points li::before {\n content: '\u2713';\n position: absolute;\n left: 0;\n color: #7B9FFF;\n font-weight: bold;\n font-size: 18px;\n }\n\n \/* Step sections *\/\n .step-section {\n margin-bottom: 32px;\n }\n\n .step-number {\n display: inline-block;\n background: linear-gradient(135deg, #7B9FFF 0%, #5B7FDF 100%);\n color: #ffffff;\n width: 32px;\n height: 32px;\n border-radius: 50%;\n text-align: center;\n line-height: 32px;\n font-weight: 600;\n font-size: 16px;\n margin-right: 12px;\n }\n\n .step-title {\n font-size: 20px !important;\n font-weight: 600 !important;\n color: #ffffff !important;\n margin-bottom: 12px !important;\n display: flex;\n align-items: center;\n }\n\n \/* Image container *\/\n .image-container {\n margin: 20px auto;\n border-radius: 8px;\n overflow: hidden;\n max-width: 500px;\n }\n\n .content-image {\n width: 100% !important;\n height: auto !important;\n display: block !important;\n border-radius: 8px;\n box-shadow: 0 4px 15px rgba(0, 0, 0, 0.3);\n max-height: 400px;\n object-fit: contain;\n }\n\n \/* Image grid for side-by-side images *\/\n .image-grid {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 12px;\n margin: 20px auto;\n max-width: 500px;\n }\n\n .image-grid.three-col {\n grid-template-columns: 1fr 1fr 1fr;\n }\n\n .image-grid .image-container {\n margin: 0;\n max-width: 100%;\n }\n\n .image-grid .content-image {\n max-height: 300px;\n }\n\n \/* Tablet styles *\/\n @media (min-width: 768px) {\n .header-title {\n font-size: 36px;\n }\n\n .content-card {\n padding: 40px 32px;\n }\n\n .content-title {\n font-size: 26px;\n }\n\n .content-text {\n font-size: 17px;\n }\n }\n\n \/* Desktop styles *\/\n @media (min-width: 1024px) {\n .header-section {\n padding: 60px 20px 30px;\n }\n\n .header-title {\n font-size: 42px;\n }\n\n .video-container {\n display: flex;\n justify-content: center;\n align-items: center;\n }\n\n .video-wrapper {\n max-width: 600px;\n width: auto;\n }\n\n .video-wrapper video {\n max-height: 80vh;\n width: auto;\n }\n\n .content-section {\n max-width: 800px;\n }\n }\n\n \/* WordPress override utilities *\/\n .swoopa-content p {\n margin: 0 !important;\n }\n\n .swoopa-content h1,\n .swoopa-content h2,\n .swoopa-content h3 {\n margin: 0 !important;\n padding: 0 !important;\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"swoopa-content\">\n \n <div class=\"header-section\">\n <div class=\"header-label\">TUTORIAL DE B\u00daSQUEDAS GENERALES<\/div>\n <h1 class=\"header-title\">C\u00f3mo crear b\u00fasquedas generales<\/h1>\n <\/div>\n\n \n <div class=\"video-container\">\n <div class=\"video-wrapper\">\n <video controls playsinline autoplay loop>\n <source src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/General-searches.mov\" type=\"video\/mp4\">\n Su navegador no admite la etiqueta de video.\n <\/video>\n <\/div>\n <\/div>\n\n \n <div class=\"content-section\">\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">\u00bfQu\u00e9 son las b\u00fasquedas generales?<\/h2>\n <p class=\"content-text\">\n Si est\u00e1s buscando un art\u00edculo que no encaje en las categor\u00edas de autom\u00f3vil, veh\u00edculo recreativo, iPhone o sof\u00e1, tendr\u00e1s que usar un <strong>b\u00fasqueda general<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Desde la p\u00e1gina de inicio, toque <strong>Crear b\u00fasqueda<\/strong>, luego toca <strong>Cualquier cosa<\/strong>. Ahora, hagamos una pausa por un momento y planifiquemos la b\u00fasqueda adecuadamente.\n <\/p>\n\n <div class=\"image-grid\">\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.2.1.jpg\" alt=\"Create Search Button\" class=\"content-image\">\n <\/div>\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.3.1.jpg\" alt=\"Anything Option\" class=\"content-image\">\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Comprender la concordancia de palabras clave<\/h2>\n <p class=\"content-text\">\n Lo m\u00e1s importante que debes entender es que debes <strong>busca la palabra exacta que los vendedores usan realmente en sus listados<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Eso a menudo significa crear m\u00faltiples b\u00fasquedas para el mismo tipo de art\u00edculo. Facebook depende en gran medida de <strong>coincidencias de palabras clave exactas para mostrar elementos r\u00e1pidamente<\/strong>.\n <\/p>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Por ejemplo, si est\u00e1s buscando una impresora, es posible que debas a\u00f1adir una b\u00fasqueda de \"impresora\", una b\u00fasqueda de \"Brother\", una b\u00fasqueda de \"Canon\", porque no todos los vendedores usan la misma redacci\u00f3n.\n <\/p>\n <\/div>\n\n <div class=\"image-grid\">\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.5.1.jpg\" alt=\"Printer Search Example\" class=\"content-image\">\n <\/div>\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.6.1.jpg\" alt=\"Brand Search Example\" class=\"content-image\">\n <\/div>\n <\/div>\n\n <p class=\"content-text\">\n Por ejemplo, digamos que est\u00e1s buscando mesas de mediados de siglo. Podr\u00edas planear crear b\u00fasquedas separadas para <strong>mesa<\/strong>, <strong>Herman Miller<\/strong>, <strong>Knoll<\/strong>, y <strong>mediados de siglo<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Esto se debe a que los vendedores no siempre incluyen la palabra \"mesa\" en el t\u00edtulo. Pueden publicar el art\u00edculo como \"Herman Miller\" y mencionar que es una mesa solo en la descripci\u00f3n.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.2.1.jpg\" alt=\"Mid-Century Table Search Planning\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <div class=\"step-section\">\n <h3 class=\"step-title\">\n <span class=\"step-number\">1<\/span>\n Crea tu b\u00fasqueda\n <\/h3>\n <p class=\"content-text\">\n Una vez que sepas qu\u00e9 t\u00e9rminos de b\u00fasqueda debes usar, puedes proceder a crear la b\u00fasqueda.\n <\/p>\n <p class=\"content-text\">\n Debes <strong>introduzca solo un t\u00e9rmino de b\u00fasqueda<\/strong>, luego repita todo el proceso de creaci\u00f3n de b\u00fasqueda para cada t\u00e9rmino adicional.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.12.1.jpg\" alt=\"Enter Search Term\" class=\"content-image\">\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <div class=\"step-section\">\n <h3 class=\"step-title\">\n <span class=\"step-number\">2<\/span>\n Establecer ubicaci\u00f3n y plataforma\n <\/h3>\n <p class=\"content-text\">\n A continuaci\u00f3n, configura tu <strong>ubicaci\u00f3n y plataforma<\/strong>. Recomendamos utilizar m\u00faltiples plataformas si est\u00e1n disponibles para usted.\n <\/p>\n <p class=\"content-text\">\n Tendr\u00e1s que repetir todo el proceso de creaci\u00f3n de la b\u00fasqueda para cada plataforma adicional.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.10.1.jpg\" alt=\"Establecer ubicaci\u00f3n y plataforma\" class=\"content-image\">\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <div class=\"step-section\">\n <h3 class=\"step-title\">\n <span class=\"step-number\">3<\/span>\n Configurar la configuraci\u00f3n de b\u00fasqueda\n <\/h3>\n <p class=\"content-text\">\n Si este art\u00edculo realmente te importa, elige tu <strong>velocidad de b\u00fasqueda m\u00e1s r\u00e1pida<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Configurar tu <strong>precio m\u00ednimo y m\u00e1ximo<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Configurar tu <strong>radio de b\u00fasqueda m\u00e1ximo<\/strong>.\n <\/p>\n \n <div class=\"image-grid\">\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.12.1.jpg\" alt=\"Configure Settings\" class=\"content-image\">\n <\/div>\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.12.2.jpg\" alt=\"Additional Settings\" class=\"content-image\">\n <\/div>\n <\/div>\n\n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Para las b\u00fasquedas en Facebook, te recomendamos que a\u00f1adas b\u00fasquedas en todas las ciudades principales desde las que quieras realizar la b\u00fasqueda. Los resultados tardan m\u00e1s en aparecer cuanto m\u00e1s lejos se encuentran, por lo que a\u00f1adir varias ubicaciones mejora considerablemente la velocidad y la cobertura. Puedes pedirnos que lo hagamos por ti en cualquier momento.\n <\/p>\n <\/div>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.4.1.jpg\" alt=\"Multiple City Searches\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Si lo has configurado t\u00fa mismo, tus b\u00fasquedas pueden aparecer por separado o como una b\u00fasqueda grupal.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.15.1.jpg\" alt=\"Group Search Example\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Una vez que hayas establecido tu radio, toca <strong>Guardar<\/strong> para crear la b\u00fasqueda.\n <\/p>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Nota: No puedes agregar filtros de palabras clave hasta despu\u00e9s de que se haya creado una b\u00fasqueda.\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <div class=\"step-section\">\n <h3 class=\"step-title\">\n <span class=\"step-number\">4<\/span>\n A\u00f1adir filtros de palabras clave\n <\/h3>\n <p class=\"content-text\">\n Una vez creada la b\u00fasqueda, toque el <strong>icono de l\u00e1piz<\/strong> en la b\u00fasqueda, luego toca <strong>A\u00f1adir filtros de palabras clave<\/strong>.\n <\/p>\n\n <div class=\"image-grid\">\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.18.2.jpg\" alt=\"Pencil Icon\" class=\"content-image\">\n <\/div>\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.19.1.jpg\" alt=\"A\u00f1adir filtros de palabras clave\" class=\"content-image\">\n <\/div>\n <\/div>\n\n <p class=\"content-text\">\n Ver\u00e1s algunos filtros a\u00f1adidos previamente. Si hay alguno que no quieras, toca <strong>X<\/strong> para eliminarlos.\n <\/p>\n <p class=\"content-text\">\n A continuaci\u00f3n, elabora los filtros que necesitas antes de agregarlos.\n <\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Dos tipos de filtros<\/h2>\n <p class=\"content-text\">\n Hay dos tipos de filtro: <strong>filtros positivos<\/strong>, que debe estar en el t\u00edtulo para que un anuncio aparezca en su feed, y <strong>filtros negativos<\/strong>, que bloquea los listados cuando una palabra o frase espec\u00edfica aparece en el t\u00edtulo.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.21.1.jpg\" alt=\"Dos tipos de filtros\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Comprender los filtros positivos<\/h2>\n <p class=\"content-text\">\n Los filtros positivos buscan palabras en el t\u00edtulo del anuncio y pueden formar parte de una palabra m\u00e1s larga. Por ejemplo, calor coincidir\u00e1 con calor, calentador y calefacci\u00f3n.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.5.1.jpg\" alt=\"4+ Character Match Example\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Tambi\u00e9n puedes usar <strong>filtros positivos de m\u00faltiples palabras<\/strong>. Por ejemplo, si utilizas \"wood heater\" como filtro de inclusi\u00f3n, ambas palabras deben encontrarse en el t\u00edtulo. El orden no importa. Las palabras pueden aparecer por separado o juntas.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.7.1.jpg\" alt=\"Multi-Word Filter Example\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Comprei\u00f3n de Filtros Negativos<\/h2>\n <p class=\"content-text\">\n A <strong>el filtro negativo debe coincidir exactamente con el t\u00edtulo<\/strong>, y si usa varias palabras, deben aparecer juntas y en el mismo orden.\n <\/p>\n <p class=\"content-text\">\n Los filtros negativos permiten formas en plural simples en ingl\u00e9s, pero no coinciden con palabras parciales o frases reordenadas. Esto mantiene las exclusiones precisas y evita que bloquees listados v\u00e1lidos por accidente.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.27.1.jpg\" alt=\"Negative Filter Example\" class=\"content-image\">\n <\/div>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Utilizados juntos, los filtros positivos y negativos te ofrecen un control preciso sobre lo que aparece en tu feed.\n <\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Ejemplos del mundo real<\/h2>\n <p class=\"content-text\">\n Analicemos algunos escenarios pr\u00e1cticos para entender c\u00f3mo funcionan los filtros en la pr\u00e1ctica.\n <\/p>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Ejemplo 1: Mesas de Mediados de Siglo<\/h2>\n <p class=\"content-text\">\n Veamos un caso en el que alguien solo quiere mesas de mediados de siglo. Si a\u00f1ade \"mesa\" como filtro positivo por s\u00ed solo, ver\u00e1 muchos resultados irrelevantes.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_4.4.1.jpg\" alt=\"Table Filter - Too Broad\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n En su lugar, usa m\u00e1s <strong>filtros espec\u00edficos como \"mesa MCM\", \"mesa de mediados de siglo\" o \"mesa de dise\u00f1o\".\"<\/strong>\n <\/p>\n <p class=\"content-text\">\n De esta manera, sigues buscando \"mesa\" en general, pero solo permites que pasen los anuncios que coinciden con los estilos que realmente deseas.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_4.5.1.jpg\" alt=\"Specific Table Filters\" class=\"content-image\">\n <\/div>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Si no inclu\u00edas uno de estos t\u00e9rminos y un vendedor listaba el art\u00edculo usando esa redacci\u00f3n, no lo ver\u00edas. Eso se debe a que los vendedores suelen usar t\u00edtulos muy espec\u00edficos para sus art\u00edculos.\n <\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Ejemplo 2: Impresoras Canon<\/h2>\n <p class=\"content-text\">\n Supongamos que est\u00e1s buscando impresoras y has a\u00f1adido b\u00fasquedas adicionales de marcas de impresoras, siendo una de ellas Canon.\n <\/p>\n <p class=\"content-text\">\n El problema es que Canon fabrica una amplia gama de productos, por lo que esa b\u00fasqueda va a arrojar un mont\u00f3n de resultados no deseados.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.13.1.jpg\" alt=\"Canon Search - Too Broad\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Si solo usamos \"printer\" como inclusor, podr\u00edamos perder listados que son impresoras pero que en realidad no tienen la palabra \"printer\" en el t\u00edtulo.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.38.1.jpg\" alt=\"Printer Only Filter\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Pero si usamos \"Canon\" y \"impresora\" juntos, seguiremos captando los otros productos de Canon.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_4.7.1.jpg\" alt=\"Canon and Printer Together\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n La mejor soluci\u00f3n es encontrar <strong>nombres de modelos de impresoras comunes como \"Maxify\", \"PIXMA\" o \"gran formato\",\"<\/strong> y util\u00edzalos junto con \"printer\" como inclusores.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_6.1.1.jpg\" alt=\"Model Name Filters\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n F\u00edjate en c\u00f3mo ahora ya no vemos todo el equipo de c\u00e1mara.\n <\/p>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Llegados a este punto, es posible que se est\u00e9n preguntando por qu\u00e9 no utilizamos simplemente exclusores. En escenarios como este, donde hay tantas variantes que se necesitar\u00edan cientos de exclusores, suele ser m\u00e1s inteligente resolver el problema con inclusores primero.\n <\/p>\n <\/div>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.15.1.jpg\" alt=\"Includers vs Excluders\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Consejo Pro: Gesti\u00f3n de Filtros<\/h2>\n <p class=\"content-text\">\n Al trabajar con filtros en m\u00faltiples b\u00fasquedas, un buen enfoque es <strong>escr\u00edbelas en tu aplicaci\u00f3n de notas como una lista separada por comas<\/strong>.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.17.1.jpg\" alt=\"Notes App Filter List\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Esto te permite pegar los mismos filtros en cada una de tus b\u00fasquedas, ahorrando tiempo y esfuerzo.\n <\/p>\n <p class=\"content-text\">\n Por fin, <strong>repite este proceso para cualquier otro t\u00e9rmino de b\u00fasqueda que hayas planeado<\/strong>.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.17.2.jpg\" alt=\"Paste Filters\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Puntos clave<\/h2>\n <ul class=\"key-points\">\n <li>Utilice b\u00fasquedas generales para art\u00edculos fuera de las categor\u00edas de autom\u00f3viles, autocaravanas, iPhone o sof\u00e1s<\/li>\n <li>Busca las palabras exactas que los vendedores usan en sus listados<\/li>\n <li>Crea m\u00faltiples b\u00fasquedas para diferentes t\u00e9rminos (por ejemplo, impresora, Brother, Canon)<\/li>\n <li>Facebook depende en gran medida de las coincidencias exactas de palabras clave para mostrar elementos r\u00e1pidamente.<\/li>\n <li>Ingrese solo un t\u00e9rmino de b\u00fasqueda por b\u00fasqueda<\/li>\n <li>Utilice m\u00faltiples plataformas si est\u00e1n disponibles<\/li>\n <li>Elija la velocidad de b\u00fasqueda m\u00e1s r\u00e1pida para art\u00edculos importantes<\/li>\n <li>Establecer precio m\u00ednimo\/m\u00e1ximo y radio de b\u00fasqueda<\/li>\n <li>A\u00f1ade b\u00fasquedas en m\u00faltiples ciudades para una mejor cobertura en Facebook<\/li>\n <li>Los filtros de palabras clave solo se pueden a\u00f1adir despu\u00e9s de la creaci\u00f3n de la b\u00fasqueda<\/li>\n <li>Las palabras con 4 o m\u00e1s caracteres coinciden parcialmente; las de 3 o menos deben coincidir exactamente<\/li>\n <li>Los filtros positivos de varias palabras requieren que todas las palabras est\u00e9n presentes (en cualquier orden)<\/li>\n <li>Los filtros negativos deben coincidir exactamente en el mismo orden<\/li>\n <li>Utilice inclusores espec\u00edficos (p. ej., la tabla MCM) para acotar los resultados<\/li>\n <li>Utilice inclusores en lugar de exclusores al tratar con muchas variaciones<\/li>\n <li>Guardar filtros en la aplicaci\u00f3n de notas para reutilizarlos f\u00e1cilmente en las b\u00fasquedas<\/li>\n <\/ul>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">\u00bfNecesitas ayuda?<\/h2>\n <p class=\"content-text\">\n Puedes <a href=\"https:\/\/calendly.com\/clancy-getswoopa\/swoopa-setup-call\" target=\"_blank\" style=\"color: #7B9FFF; text-decoration: none; font-weight: 600;\">Reserva una llamada con un experto<\/a> o <a href=\"https:\/\/m.me\/234147976438317\" target=\"_blank\" style=\"color: #7B9FFF; text-decoration: none; font-weight: 600;\">enviar un mensaje a un especialista por chat<\/a> para obtener ayuda adicional.\n <\/p>\n <\/div>\n <\/div>\n\n <\/div>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>General Searches Tutorial – Swoopa GENERAL SEARCHES TUTORIAL How to Create General Searches Your browser does not support the video tag. What are General Searches? If you’re searching for an item that doesn’t fit into the car, RV, iPhone, or couch categories, you’ll need to use a general search. From the homepage, tap Create Search, […]<\/p>\n","protected":false},"author":108378207,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-11244","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>general searches - Swoopa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kijo.flickdevs.com\/es\/general-searches-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"general searches\" \/>\n<meta property=\"og:description\" content=\"General Searches Tutorial – Swoopa GENERAL SEARCHES TUTORIAL How to Create General Searches Your browser does not support the video tag. 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\n\t\t\t\t\t\n\n\n \n \n General Searches Tutorial - Swoopa<\/title>\n <style>\n .swoopa-content {\n font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif !important;\n background-color: #1a1a1a !important;\n color: #ffffff !important;\n line-height: 1.6;\n -webkit-font-smoothing: antialiased;\n -moz-osx-font-smoothing: grayscale;\n max-width: 100vw !important;\n margin: 0 !important;\n margin-top: -20px !important;\n padding: 0 !important;\n padding-top: 20px !important;\n width: 100vw !important;\n position: relative !important;\n left: 50% !important;\n right: 50% !important;\n margin-left: -50vw !important;\n margin-right: -50vw !important;\n }\n\n \/* WordPress style override helpers *\/\n .swoopa-content * {\n box-sizing: border-box !important;\n }\n\n \/* Header section *\/\n .header-section {\n text-align: center !important;\n padding: 0px 20px 20px !important;\n background-color: #1a1a1a !important;\n margin-top: 0 !important;\n }\n\n .header-label {\n font-size: 12px !important;\n font-weight: 600 !important;\n letter-spacing: 3px !important;\n text-transform: uppercase !important;\n color: #7B9FFF !important;\n margin-bottom: 16px !important;\n }\n\n .header-title {\n font-size: 28px !important;\n font-weight: 300 !important;\n line-height: 1.3 !important;\n color: #ffffff !important;\n margin-bottom: 30px !important;\n padding: 0 10px !important;\n }\n\n \/* Video container *\/\n .video-container {\n width: 100%;\n margin: 0 auto 40px;\n padding: 0;\n }\n\n .video-wrapper {\n position: relative;\n width: 100%;\n background-color: #000;\n overflow: hidden;\n box-shadow: 0 10px 40px rgba(0, 0, 0, 0.5);\n }\n\n .video-wrapper video {\n display: block;\n width: 100%;\n height: auto;\n max-height: 100vh;\n object-fit: contain;\n }\n\n \/* Content section *\/\n .content-section {\n max-width: 600px;\n margin: 0 auto;\n padding: 0 20px 60px;\n }\n\n .content-card {\n background: linear-gradient(135deg, #2a2a3e 0%, #1f1f2e 100%) !important;\n border-radius: 16px;\n padding: 32px 24px;\n margin-bottom: 24px;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.3);\n }\n\n .content-title {\n font-size: 22px !important;\n font-weight: 600 !important;\n color: #ffffff !important;\n margin-bottom: 16px !important;\n display: flex;\n align-items: center;\n gap: 10px;\n }\n\n .content-title::before {\n content: '';\n width: 4px;\n height: 24px;\n background: linear-gradient(180deg, #7B9FFF 0%, #5B7FDF 100%);\n border-radius: 2px;\n }\n\n .content-text {\n font-size: 16px !important;\n line-height: 1.7 !important;\n color: #d0d0d0 !important;\n margin-bottom: 12px !important;\n }\n\n .content-text:last-child {\n margin-bottom: 0 !important;\n }\n\n .content-text strong {\n color: #ffffff !important;\n }\n\n .highlight-box {\n background: rgba(123, 159, 255, 0.1);\n border-left: 3px solid #7B9FFF;\n padding: 16px 20px;\n margin: 20px 0;\n border-radius: 8px;\n }\n\n .highlight-text {\n font-size: 15px !important;\n color: #e8e8e8 !important;\n font-style: italic !important;\n }\n\n \/* Key points list *\/\n .key-points {\n list-style: none;\n padding: 0;\n margin: 20px 0;\n }\n\n .key-points li {\n padding: 12px 0 12px 32px !important;\n position: relative;\n font-size: 15px !important;\n color: #d0d0d0 !important;\n line-height: 1.6 !important;\n }\n\n .key-points li::before {\n content: '\u2713';\n position: absolute;\n left: 0;\n color: #7B9FFF;\n font-weight: bold;\n font-size: 18px;\n }\n\n \/* Step sections *\/\n .step-section {\n margin-bottom: 32px;\n }\n\n .step-number {\n display: inline-block;\n background: linear-gradient(135deg, #7B9FFF 0%, #5B7FDF 100%);\n color: #ffffff;\n width: 32px;\n height: 32px;\n border-radius: 50%;\n text-align: center;\n line-height: 32px;\n font-weight: 600;\n font-size: 16px;\n margin-right: 12px;\n }\n\n .step-title {\n font-size: 20px !important;\n font-weight: 600 !important;\n color: #ffffff !important;\n margin-bottom: 12px !important;\n display: flex;\n align-items: center;\n }\n\n \/* Image container *\/\n .image-container {\n margin: 20px auto;\n border-radius: 8px;\n overflow: hidden;\n max-width: 500px;\n }\n\n .content-image {\n width: 100% !important;\n height: auto !important;\n display: block !important;\n border-radius: 8px;\n box-shadow: 0 4px 15px rgba(0, 0, 0, 0.3);\n max-height: 400px;\n object-fit: contain;\n }\n\n \/* Image grid for side-by-side images *\/\n .image-grid {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 12px;\n margin: 20px auto;\n max-width: 500px;\n }\n\n .image-grid.three-col {\n grid-template-columns: 1fr 1fr 1fr;\n }\n\n .image-grid .image-container {\n margin: 0;\n max-width: 100%;\n }\n\n .image-grid .content-image {\n max-height: 300px;\n }\n\n \/* Tablet styles *\/\n @media (min-width: 768px) {\n .header-title {\n font-size: 36px;\n }\n\n .content-card {\n padding: 40px 32px;\n }\n\n .content-title {\n font-size: 26px;\n }\n\n .content-text {\n font-size: 17px;\n }\n }\n\n \/* Desktop styles *\/\n @media (min-width: 1024px) {\n .header-section {\n padding: 60px 20px 30px;\n }\n\n .header-title {\n font-size: 42px;\n }\n\n .video-container {\n display: flex;\n justify-content: center;\n align-items: center;\n }\n\n .video-wrapper {\n max-width: 600px;\n width: auto;\n }\n\n .video-wrapper video {\n max-height: 80vh;\n width: auto;\n }\n\n .content-section {\n max-width: 800px;\n }\n }\n\n \/* WordPress override utilities *\/\n .swoopa-content p {\n margin: 0 !important;\n }\n\n .swoopa-content h1,\n .swoopa-content h2,\n .swoopa-content h3 {\n margin: 0 !important;\n padding: 0 !important;\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"swoopa-content\">\n \n <div class=\"header-section\">\n <div class=\"header-label\">TUTORIAL DE B\u00daSQUEDAS GENERALES<\/div>\n <h1 class=\"header-title\">C\u00f3mo crear b\u00fasquedas generales<\/h1>\n <\/div>\n\n \n <div class=\"video-container\">\n <div class=\"video-wrapper\">\n <video controls playsinline autoplay loop>\n <source src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/General-searches.mov\" type=\"video\/mp4\">\n Su navegador no admite la etiqueta de video.\n <\/video>\n <\/div>\n <\/div>\n\n \n <div class=\"content-section\">\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">\u00bfQu\u00e9 son las b\u00fasquedas generales?<\/h2>\n <p class=\"content-text\">\n Si est\u00e1s buscando un art\u00edculo que no encaje en las categor\u00edas de autom\u00f3vil, veh\u00edculo recreativo, iPhone o sof\u00e1, tendr\u00e1s que usar un <strong>b\u00fasqueda general<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Desde la p\u00e1gina de inicio, toque <strong>Crear b\u00fasqueda<\/strong>, luego toca <strong>Cualquier cosa<\/strong>. Ahora, hagamos una pausa por un momento y planifiquemos la b\u00fasqueda adecuadamente.\n <\/p>\n\n <div class=\"image-grid\">\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.2.1.jpg\" alt=\"Create Search Button\" class=\"content-image\">\n <\/div>\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.3.1.jpg\" alt=\"Anything Option\" class=\"content-image\">\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Comprender la concordancia de palabras clave<\/h2>\n <p class=\"content-text\">\n Lo m\u00e1s importante que debes entender es que debes <strong>busca la palabra exacta que los vendedores usan realmente en sus listados<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Eso a menudo significa crear m\u00faltiples b\u00fasquedas para el mismo tipo de art\u00edculo. Facebook depende en gran medida de <strong>coincidencias de palabras clave exactas para mostrar elementos r\u00e1pidamente<\/strong>.\n <\/p>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Por ejemplo, si est\u00e1s buscando una impresora, es posible que debas a\u00f1adir una b\u00fasqueda de \"impresora\", una b\u00fasqueda de \"Brother\", una b\u00fasqueda de \"Canon\", porque no todos los vendedores usan la misma redacci\u00f3n.\n <\/p>\n <\/div>\n\n <div class=\"image-grid\">\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.5.1.jpg\" alt=\"Printer Search Example\" class=\"content-image\">\n <\/div>\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.6.1.jpg\" alt=\"Brand Search Example\" class=\"content-image\">\n <\/div>\n <\/div>\n\n <p class=\"content-text\">\n Por ejemplo, digamos que est\u00e1s buscando mesas de mediados de siglo. Podr\u00edas planear crear b\u00fasquedas separadas para <strong>mesa<\/strong>, <strong>Herman Miller<\/strong>, <strong>Knoll<\/strong>, y <strong>mediados de siglo<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Esto se debe a que los vendedores no siempre incluyen la palabra \"mesa\" en el t\u00edtulo. Pueden publicar el art\u00edculo como \"Herman Miller\" y mencionar que es una mesa solo en la descripci\u00f3n.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.2.1.jpg\" alt=\"Mid-Century Table Search Planning\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <div class=\"step-section\">\n <h3 class=\"step-title\">\n <span class=\"step-number\">1<\/span>\n Crea tu b\u00fasqueda\n <\/h3>\n <p class=\"content-text\">\n Una vez que sepas qu\u00e9 t\u00e9rminos de b\u00fasqueda debes usar, puedes proceder a crear la b\u00fasqueda.\n <\/p>\n <p class=\"content-text\">\n Debes <strong>introduzca solo un t\u00e9rmino de b\u00fasqueda<\/strong>, luego repita todo el proceso de creaci\u00f3n de b\u00fasqueda para cada t\u00e9rmino adicional.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.12.1.jpg\" alt=\"Enter Search Term\" class=\"content-image\">\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <div class=\"step-section\">\n <h3 class=\"step-title\">\n <span class=\"step-number\">2<\/span>\n Establecer ubicaci\u00f3n y plataforma\n <\/h3>\n <p class=\"content-text\">\n A continuaci\u00f3n, configura tu <strong>ubicaci\u00f3n y plataforma<\/strong>. Recomendamos utilizar m\u00faltiples plataformas si est\u00e1n disponibles para usted.\n <\/p>\n <p class=\"content-text\">\n Tendr\u00e1s que repetir todo el proceso de creaci\u00f3n de la b\u00fasqueda para cada plataforma adicional.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.10.1.jpg\" alt=\"Establecer ubicaci\u00f3n y plataforma\" class=\"content-image\">\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <div class=\"step-section\">\n <h3 class=\"step-title\">\n <span class=\"step-number\">3<\/span>\n Configurar la configuraci\u00f3n de b\u00fasqueda\n <\/h3>\n <p class=\"content-text\">\n Si este art\u00edculo realmente te importa, elige tu <strong>velocidad de b\u00fasqueda m\u00e1s r\u00e1pida<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Configurar tu <strong>precio m\u00ednimo y m\u00e1ximo<\/strong>.\n <\/p>\n <p class=\"content-text\">\n Configurar tu <strong>radio de b\u00fasqueda m\u00e1ximo<\/strong>.\n <\/p>\n \n <div class=\"image-grid\">\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.12.1.jpg\" alt=\"Configure Settings\" class=\"content-image\">\n <\/div>\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.12.2.jpg\" alt=\"Additional Settings\" class=\"content-image\">\n <\/div>\n <\/div>\n\n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Para las b\u00fasquedas en Facebook, te recomendamos que a\u00f1adas b\u00fasquedas en todas las ciudades principales desde las que quieras realizar la b\u00fasqueda. Los resultados tardan m\u00e1s en aparecer cuanto m\u00e1s lejos se encuentran, por lo que a\u00f1adir varias ubicaciones mejora considerablemente la velocidad y la cobertura. Puedes pedirnos que lo hagamos por ti en cualquier momento.\n <\/p>\n <\/div>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.4.1.jpg\" alt=\"Multiple City Searches\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Si lo has configurado t\u00fa mismo, tus b\u00fasquedas pueden aparecer por separado o como una b\u00fasqueda grupal.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.15.1.jpg\" alt=\"Group Search Example\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Una vez que hayas establecido tu radio, toca <strong>Guardar<\/strong> para crear la b\u00fasqueda.\n <\/p>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Nota: No puedes agregar filtros de palabras clave hasta despu\u00e9s de que se haya creado una b\u00fasqueda.\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <div class=\"step-section\">\n <h3 class=\"step-title\">\n <span class=\"step-number\">4<\/span>\n A\u00f1adir filtros de palabras clave\n <\/h3>\n <p class=\"content-text\">\n Una vez creada la b\u00fasqueda, toque el <strong>icono de l\u00e1piz<\/strong> en la b\u00fasqueda, luego toca <strong>A\u00f1adir filtros de palabras clave<\/strong>.\n <\/p>\n\n <div class=\"image-grid\">\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.18.2.jpg\" alt=\"Pencil Icon\" class=\"content-image\">\n <\/div>\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.19.1.jpg\" alt=\"A\u00f1adir filtros de palabras clave\" class=\"content-image\">\n <\/div>\n <\/div>\n\n <p class=\"content-text\">\n Ver\u00e1s algunos filtros a\u00f1adidos previamente. Si hay alguno que no quieras, toca <strong>X<\/strong> para eliminarlos.\n <\/p>\n <p class=\"content-text\">\n A continuaci\u00f3n, elabora los filtros que necesitas antes de agregarlos.\n <\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Dos tipos de filtros<\/h2>\n <p class=\"content-text\">\n Hay dos tipos de filtro: <strong>filtros positivos<\/strong>, que debe estar en el t\u00edtulo para que un anuncio aparezca en su feed, y <strong>filtros negativos<\/strong>, que bloquea los listados cuando una palabra o frase espec\u00edfica aparece en el t\u00edtulo.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.21.1.jpg\" alt=\"Dos tipos de filtros\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Comprender los filtros positivos<\/h2>\n <p class=\"content-text\">\n Los filtros positivos buscan palabras en el t\u00edtulo del anuncio y pueden formar parte de una palabra m\u00e1s larga. Por ejemplo, calor coincidir\u00e1 con calor, calentador y calefacci\u00f3n.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.5.1.jpg\" alt=\"4+ Character Match Example\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Tambi\u00e9n puedes usar <strong>filtros positivos de m\u00faltiples palabras<\/strong>. Por ejemplo, si utilizas \"wood heater\" como filtro de inclusi\u00f3n, ambas palabras deben encontrarse en el t\u00edtulo. El orden no importa. Las palabras pueden aparecer por separado o juntas.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.7.1.jpg\" alt=\"Multi-Word Filter Example\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Comprei\u00f3n de Filtros Negativos<\/h2>\n <p class=\"content-text\">\n A <strong>el filtro negativo debe coincidir exactamente con el t\u00edtulo<\/strong>, y si usa varias palabras, deben aparecer juntas y en el mismo orden.\n <\/p>\n <p class=\"content-text\">\n Los filtros negativos permiten formas en plural simples en ingl\u00e9s, pero no coinciden con palabras parciales o frases reordenadas. Esto mantiene las exclusiones precisas y evita que bloquees listados v\u00e1lidos por accidente.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.27.1.jpg\" alt=\"Negative Filter Example\" class=\"content-image\">\n <\/div>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Utilizados juntos, los filtros positivos y negativos te ofrecen un control preciso sobre lo que aparece en tu feed.\n <\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Ejemplos del mundo real<\/h2>\n <p class=\"content-text\">\n Analicemos algunos escenarios pr\u00e1cticos para entender c\u00f3mo funcionan los filtros en la pr\u00e1ctica.\n <\/p>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Ejemplo 1: Mesas de Mediados de Siglo<\/h2>\n <p class=\"content-text\">\n Veamos un caso en el que alguien solo quiere mesas de mediados de siglo. Si a\u00f1ade \"mesa\" como filtro positivo por s\u00ed solo, ver\u00e1 muchos resultados irrelevantes.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_4.4.1.jpg\" alt=\"Table Filter - Too Broad\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n En su lugar, usa m\u00e1s <strong>filtros espec\u00edficos como \"mesa MCM\", \"mesa de mediados de siglo\" o \"mesa de dise\u00f1o\".\"<\/strong>\n <\/p>\n <p class=\"content-text\">\n De esta manera, sigues buscando \"mesa\" en general, pero solo permites que pasen los anuncios que coinciden con los estilos que realmente deseas.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_4.5.1.jpg\" alt=\"Specific Table Filters\" class=\"content-image\">\n <\/div>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Si no inclu\u00edas uno de estos t\u00e9rminos y un vendedor listaba el art\u00edculo usando esa redacci\u00f3n, no lo ver\u00edas. Eso se debe a que los vendedores suelen usar t\u00edtulos muy espec\u00edficos para sus art\u00edculos.\n <\/p>\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Ejemplo 2: Impresoras Canon<\/h2>\n <p class=\"content-text\">\n Supongamos que est\u00e1s buscando impresoras y has a\u00f1adido b\u00fasquedas adicionales de marcas de impresoras, siendo una de ellas Canon.\n <\/p>\n <p class=\"content-text\">\n El problema es que Canon fabrica una amplia gama de productos, por lo que esa b\u00fasqueda va a arrojar un mont\u00f3n de resultados no deseados.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.13.1.jpg\" alt=\"Canon Search - Too Broad\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Si solo usamos \"printer\" como inclusor, podr\u00edamos perder listados que son impresoras pero que en realidad no tienen la palabra \"printer\" en el t\u00edtulo.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_2.38.1.jpg\" alt=\"Printer Only Filter\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Pero si usamos \"Canon\" y \"impresora\" juntos, seguiremos captando los otros productos de Canon.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_4.7.1.jpg\" alt=\"Canon and Printer Together\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n La mejor soluci\u00f3n es encontrar <strong>nombres de modelos de impresoras comunes como \"Maxify\", \"PIXMA\" o \"gran formato\",\"<\/strong> y util\u00edzalos junto con \"printer\" como inclusores.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_6.1.1.jpg\" alt=\"Model Name Filters\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n F\u00edjate en c\u00f3mo ahora ya no vemos todo el equipo de c\u00e1mara.\n <\/p>\n \n <div class=\"highlight-box\">\n <p class=\"highlight-text\">\n Llegados a este punto, es posible que se est\u00e9n preguntando por qu\u00e9 no utilizamos simplemente exclusores. En escenarios como este, donde hay tantas variantes que se necesitar\u00edan cientos de exclusores, suele ser m\u00e1s inteligente resolver el problema con inclusores primero.\n <\/p>\n <\/div>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.15.1.jpg\" alt=\"Includers vs Excluders\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Consejo Pro: Gesti\u00f3n de Filtros<\/h2>\n <p class=\"content-text\">\n Al trabajar con filtros en m\u00faltiples b\u00fasquedas, un buen enfoque es <strong>escr\u00edbelas en tu aplicaci\u00f3n de notas como una lista separada por comas<\/strong>.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.17.1.jpg\" alt=\"Notes App Filter List\" class=\"content-image\">\n <\/div>\n\n <p class=\"content-text\">\n Esto te permite pegar los mismos filtros en cada una de tus b\u00fasquedas, ahorrando tiempo y esfuerzo.\n <\/p>\n <p class=\"content-text\">\n Por fin, <strong>repite este proceso para cualquier otro t\u00e9rmino de b\u00fasqueda que hayas planeado<\/strong>.\n <\/p>\n\n <div class=\"image-container\">\n <img decoding=\"async\" src=\"https:\/\/kijo.flickdevs.com\/wp-content\/uploads\/2026\/01\/Still-2026-01-09-195911_3.17.2.jpg\" alt=\"Paste Filters\" class=\"content-image\">\n <\/div>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">Puntos clave<\/h2>\n <ul class=\"key-points\">\n <li>Utilice b\u00fasquedas generales para art\u00edculos fuera de las categor\u00edas de autom\u00f3viles, autocaravanas, iPhone o sof\u00e1s<\/li>\n <li>Busca las palabras exactas que los vendedores usan en sus listados<\/li>\n <li>Crea m\u00faltiples b\u00fasquedas para diferentes t\u00e9rminos (por ejemplo, impresora, Brother, Canon)<\/li>\n <li>Facebook depende en gran medida de las coincidencias exactas de palabras clave para mostrar elementos r\u00e1pidamente.<\/li>\n <li>Ingrese solo un t\u00e9rmino de b\u00fasqueda por b\u00fasqueda<\/li>\n <li>Utilice m\u00faltiples plataformas si est\u00e1n disponibles<\/li>\n <li>Elija la velocidad de b\u00fasqueda m\u00e1s r\u00e1pida para art\u00edculos importantes<\/li>\n <li>Establecer precio m\u00ednimo\/m\u00e1ximo y radio de b\u00fasqueda<\/li>\n <li>A\u00f1ade b\u00fasquedas en m\u00faltiples ciudades para una mejor cobertura en Facebook<\/li>\n <li>Los filtros de palabras clave solo se pueden a\u00f1adir despu\u00e9s de la creaci\u00f3n de la b\u00fasqueda<\/li>\n <li>Las palabras con 4 o m\u00e1s caracteres coinciden parcialmente; las de 3 o menos deben coincidir exactamente<\/li>\n <li>Los filtros positivos de varias palabras requieren que todas las palabras est\u00e9n presentes (en cualquier orden)<\/li>\n <li>Los filtros negativos deben coincidir exactamente en el mismo orden<\/li>\n <li>Utilice inclusores espec\u00edficos (p. ej., la tabla MCM) para acotar los resultados<\/li>\n <li>Utilice inclusores en lugar de exclusores al tratar con muchas variaciones<\/li>\n <li>Guardar filtros en la aplicaci\u00f3n de notas para reutilizarlos f\u00e1cilmente en las b\u00fasquedas<\/li>\n <\/ul>\n <\/div>\n\n \n <div class=\"content-card\">\n <h2 class=\"content-title\">\u00bfNecesitas ayuda?<\/h2>\n <p class=\"content-text\">\n Puedes <a href=\"https:\/\/calendly.com\/clancy-getswoopa\/swoopa-setup-call\" target=\"_blank\" style=\"color: #7B9FFF; text-decoration: none; font-weight: 600;\">Reserva una llamada con un experto<\/a> o <a href=\"https:\/\/m.me\/234147976438317\" target=\"_blank\" style=\"color: #7B9FFF; text-decoration: none; font-weight: 600;\">enviar un mensaje a un especialista por chat<\/a> para obtener ayuda adicional.\n <\/p>\n <\/div>\n <\/div>\n\n <\/div>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>General Searches Tutorial – Swoopa GENERAL SEARCHES TUTORIAL How to Create General Searches Your browser does not support the video tag. What are General Searches? If you’re searching for an item that doesn’t fit into the car, RV, iPhone, or couch categories, you’ll need to use a general search. 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